Kranjska Gora

The economic importance of tourism in Slovenia has been confirmed in the context of the "Assessment of tourism satellite accounts for 2003 and extrapolation for 2006" project, which was carried out by the Faculty of Economics in Ljubljana and co-financed by the European Commission. Project results show that tourism experienced rapid growth in the 2003–2006 period, as tourism activities in this period grew faster than other economic activities. In 2006, gross tourism revenues accounted for 5.5% of the total GDP of Slovenia (share of pure tourism, without indirect effects), which corresponds to an 11.3% increase over 2003. Added value of Slovenian tourism in 2006 stood at EUR 1,088 million, which accounted for 4.11% of the total gross added value in Slovenia. Compared to 2003, the added value of tourism rose by 32%.

The Tourism Confidence Index is calculated based on the results of an electronic survey conducted by the Institute for Tourism of the Faculty of Economics (ITEF) at the University of Ljubljana and involves a selection of tourism experts from both public and private tourism sectors. The survey was introduced at the end of 2007 and is repeated every four months in order to keep track of short-term prospects and performance of the tourism sector. Preliminary results show that Slovenian tourism generated above-average results in 2007 and that the outlook for 2008 is equally bright. It was observed, however, that representatives of the private and public sectors have quite different views on tourism performance in 2007.

Pohorje

Because tourism is mostly about people, a "Comprehensive programme to promote development of human resources in tourism in the 2007–2011 period" was developed, with a special focus on lifelong learning. A campaign entitled "Mi znamo" ("We know how") was put in place to popularise and promote careers in the catering industry.

The "Methodology for constant tourist satisfaction monitoring" handbook is intended for all developers, operators and controllers of hotel and tourist destination activities who are interested in learning the degree of satisfaction of guests and the ways in which their satisfaction could be systematically improved. The handbook includes a comprehensive, universal and simple model for measuring tourist satisfaction in Slovenia – at the tourist area (destination) and hotel level – in the Slovenian, English, German and Italian languages. The questionnaire is based on customer satisfaction models used all over the world (mostly American – ACSI), but is adapted to the special features of the tourism sector.